Xponential7 was founded in London in 2017 under the name we.are.DESI, an acronym for Digital, Engagement, Strategy, and Innovation.
For years, we consulted with Fortune 500 enterprises on digital transformation, helping them navigate the evolving landscape of prospect engagement and strategic innovation.
Then came 2023. The year AI fundamentally changed everything.
In 2024, we made a decisive pivot. We reimagined our entire approach, shifting from traditional consulting to building AI-powered solutions that deliver measurable, exponential results.
We kept our expertise. We evolved our delivery.
Xponential7 was founded by Christian Iachini, a seasoned marketer who spent years navigating the complexities of Fortune 500 companies before joining the demand generation space in 2019.
His career took him serving clients like IBM, Microsoft, Lenovo, HPE, Google—where he witnessed firsthand how marketing strategies struggled to keep pace with technological acceleration.
During his tenure with demand generation providers, Christian observed a critical problem: the traditional demand generation playbook was becoming obsolete.
The frameworks that worked in the 2010s (static buyer personas, generic content syndication, rigid BANT qualification) were no longer enough in a world where:
This realisation sparked a decision: stop consulting on broken systems. Start building better ones.
Almost 50 people work on Xponential7 projects across our four brands.
We operate as a remote-first team scattered around the globe, with two primary hubs in London (UK) and Pune (India). This structure allows us to combine multi-cultural strategic thinking with precise technical execution, delivering around-the-clock innovation for our clients.
Our strongest assets are our GTM Engineers; specialists who constantly study emerging AI SaaS platforms, experiment with new workflows, and remain at the forefront of go-to-market innovation.
Our GTM Engineers don't just implement tools. They architect ecosystems.
Every brand faces the same decision:
Option A: Continue pumping marketing budgets into systems that worked in the past. Accept declining efficiency. Hope momentum carries you forward.
Option B: Rethink your go-to-market approach entirely. Develop GTM Engineering capabilities that capture better signals, communicate naturally with prospects, and execute personalized outreach at scale. Powered by AI.
At Xponential7, we don't think about individual marketing tools. We don't chase "the killer SaaS".
We think about ecosystems.
We architect systems that:
Let's discuss how our AI-powered brands can transform your demand generation, GTM strategy, and revenue operations.
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